Business essentials: Marketing fundamentals

This workshop is for Aboriginal and Torres Strait Islander business operators and entrepreneurs who want to better understand and use marketing in supporting customers to buy their product or services.

Key topics include:

• market research
• identifying your targetmarket
• developing your customer value proposition
• the four P’s of marketing
• marketing channels
• setting your marketing mix and developing a marketing strategy.

After completing this workshop, you should be better informed about the fundamentals of marketing and how you may apply those marketing principles to increase customer awareness and potential to buy from your business.