Creating a one page marketing plan

A marketing plan is essential for any business, as it will help you identify your ideal customer and consider how you can get them interested in your products or services.

A well-developed marketing plan can ensure that you're putting your time and money into the right marketing tactics that can deliver the best return on investment for your time and marketing budget.

In this workshop, you'll walk through the process of creating a one-page marketing plan that you can use in your business to help you achieve your goals.

Main topics covered:

• understand the key components of a marketing strategy and how it can help achieve your business goals
• analyse the best marketing channels to suit your business
• identifying your target market, where to find them, and the kind of content you should be delivering to them
• how to use collaborations, strategic partners and influencers to increase your reach.