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my name is kiri Romero and I work for
the online fix and we are a provider to
the azbest program here in Victoria as
Beth is this amazing initiative from the
government that provides small
businesses with the very digital
expertise that I think is lacking in the
marketplace they get access to a number
of workshops that are rolling out year
round they get access to online
resources to help them kind of speed up
and up skill they get access to
one-on-one mentoring where they can pick
their particular expertise or the
specialists that they need I've always
had a very keen interest in food and
nutrition so eat butter zionism your
delivery box concept and it's all about
empowering people with the resources to
eat well and to be well there's a few
challenges that come with running your
own business time management is a big
one and then also upskilling is a big
one as well
it's making those things of priority so
prior to us was we were using Facebook
Instagram MailChimp as well
but I suppose our implementation and our
planning around all those aspects wasn't
quite as sharp as it could be when
you're so in a business it's hard to see
from an outside perspective and take
that time to pause and reflect on what
needs to be looked done it needs to be
done when it by design first came to see
me CEO primarily needed help to work out
how to order to the entire digital
journeys so once we started working with
károly we were able to get much more of
a whole customer journey perspective and
were able to implement our social media
marketing and tactics more strategically
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businesses really get a little bit
confused around whether they start and
what else needs to be as part of that
digital mix quite often I start with a
website but then what next so we listed
out the things that she needed to do to
be discovered to raise awareness of her
product because people weren't actively
looking for what she had to offer some
of the tactics that we learned was
looking at how to woo a customer and
then how to convert them and then also
how to show them some post sales life as
well so it's taking into account all the
different aspects of that customer
journey the absolute best thing about
working with small businesses is small
changes can make such a significant
difference to them the most helpful
thing was the accessibility of it as
well so just having those online modules
there for you whenever you need just
logging in easy access to that but the s
best service is a remarkable value for
the amount of money you pay you would
not get those services anywhere else
I'll definitely be using a program again
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