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Deloitte Expert Series - Online Presence

Developing and maintaining an online presence is a must for small businesses. It allows customers to access information about the business, purchase or enquire about goods and services 24/7 and is often the main way a customer will find out the business exists. Businesses need to tailor their online presence to their target market in terms of what social media platforms they use and the type of content on their website. Investment to become digitally present online helps develop brand awareness and reach more customers.