Workshop for WA businesses

Speaker:
Mel Tascone
Event sponsor:
Australian Government
Event organiser:
Business Foundations

In the rapidly evolving landscape of digital marketing, it's crucial for businesses to establish a comprehensive and strategic approach to their online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it's a necessity for staying competitive and relevant in today's fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover:

  • understanding the importance of a comprehensive digital marketing strategy
  • how to create a user-friendly and visually appealing website to drive conversions
  • how to create compelling website content and the fundamentals of search engine optimisation (SEO)
  • strategies to harness the power of email marketing for business growth
  • identifying the right social media platforms for your business and how to transform followers into loyal customers
  • comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you'll have begun crafting a basic strategic plan tailored to your business needs.

  • Cost:Free
  • Date:Tue 24 Oct 2023
  • Time:10:00 am - 12:00 pm AWST
  • Address:Melville Cockburn Chamber of Commerce, 11 Wentworth Parade, Success, WA, 6164

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