Introduction to Google ads

Harness the power of search and optimise your online advertising efforts for maximum impact with Google Ads. As one of the most widely used advertising platforms, Google Ads helps businesses get found more easily in search results and expand their reach to potential customers actively looking for similar products and services.

In this workshop, you will go through the Google Ads process from campaign setup to targeted ad creation.

Topics covered:

• understanding the Google ads platform
• setting up effective ad campaigns with various targeting options
• ad creation techniques for compelling and engaging content
• bidding strategies to optimise campaign performance.