Refreshing your social media

In an ever-evolving marketplace social media remains one the most cost-effective ways to raise awareness of your business and to engage with existing and prospective customers.

Small business owners are time-poor and it can be easy to forget about your social media strategy.

Stay on top of social media and experience the benefits.

Learning objectives:

• establish your starting position with a social media audit
• know how to source fresh engaging content quickly
• identify what is the optimal frequency for social media posts for your business.

Learning outcomes:

• develop and implement a simple social media strategy
• post fresh engaging content at a frequency that works for your business
• match your content posts to the seasonal cycle of your business with a social media calendar.