Refreshing your website

You don't get a second chance to make a positive first impression. Keeping your website fresh and up to date is essential to build confidence between you and your customers. If you are extremely time poor, a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority.

This webinar will explain how to:

• understand why you cannot adopt a ‘set and forget’ approach to your website
• be aware of the importance of SEO (search engine optimization)
• recognise why scheduling website maintenance is important.

After this webinar, you will be able to:

• implement a simple website content plan
• boost sales through SEO (search engine optimization)
• create a simple website maintenance policy including checklist.