Webinar for NSW businesses

Peita Charman
Event sponsor:
NSW Government
Event organiser:
Enterprise Plus

It is harder to sell an intangible service than it is to sell a tangible product. You have probably heard of the 4Ps in relation to marketing and selling a product, however, not many people have heard of the extra 3Ps required for a service.

Learning objectives:

  • learn the 4 characteristics of a service and how it differs from a product
  • learn the 7Ps of marketing and selling a service
  • understand how to overcome the challenge of a service being tangible.

Learning outcomes:

  • be able to be “tangibilise” your service offering, so the purchase decision becomes easier for customers
  • apply the extra 3Ps required to effectively market and sell a service
  • update your content and apply proven tactics to sell a service.
  • Cost:Free
  • Date:Tue 11 Apr 2023
  • Time:8:00 - 9:00 am AEST
  • Location:Online

Register for this event through Business Connect