It's one thing to know SEO and AEO matter; it's another to know where your own business stands. Many owners have never actually checked whether they show up when a customer searches, or whether AI tools mention them at all.

In this hands-on workshop you'll audit your own website using a simple worksheet, with an AI assistant helping you make sense of what you find. Join us and you'll leave with a prioritised list of fixes for your own business and one improvement ready to implement.

What you'll learn:

  • how to check whether your business shows up in search and in AI answers
  • how to read your own website the way a search engine and an answer engine do
  • how to use an AI assistant to spot gaps and suggest practical improvements
  • how to decide which fixes are worth doing first.

What you'll leave with

  • a completed Self-Audit Worksheet for your own business
  • a prioritised list of your top three fixes
  • an AI Prompt Card of copy-and-paste prompts to keep using afterwards.
  • Type of event: Workshop
  • Who it is for: VIC businesses
  • Event sponsor: Australian Government
  • Event organiser: VIC - Melbourne Innovation Centre
  • Cost: Free
  • Date: Thu 15 Oct 2026
  • Time: 12:00 - 2:00 pm AEDT
  • Address: Melbourne Innovation Centre, Level 3 24 Cubitt Street, Cremorne, VIC, 3121

Register for this event through Melbourne Innovation Centre

Register