Building strong brand partnerships on social media and beyond

Partnerships can be one of the fastest and most cost-effective ways for small businesses to grow. When done well, collaborations open new markets, strengthen credibility, and create products or experiences that no business could achieve alone.

This is a practical workshop designed for small business owners who want to explore brand collaboration as a growth strategy. With a professional yet approachable tone, this session demystifies the process of finding the right partners, negotiating fair agreements, and building relationships that last.

Through real-world examples and actionable insights, participants will learn how to approach potential collaborators with confidence and clarity, while ensuring fairness and sustainability in every partnership. Whether you’re in retail, services, creative industries, or wellness, this workshop gives you the tools to turn collaboration into a strategic advantage.

In this workshop, you will learn how to:

• identify complementary businesses and assess partnership fit
• develop creative collaboration ideas that add value to both sides
• approach and pitch potential partners effectively
• structure a fair collaboration agreement with key clauses
• build long-term, mutually beneficial business relationships.