Develop your marketing strategy

A strong marketing strategy can help you drive growth and success in your business. In this workshop, you will learn the essential steps and key considerations to develop a tailored marketing strategy that aligns with your business objectives. 

Learn to define your target market and develop your ideal customer profile, through market research techniques and consumer behaviour analysis. You will gain insights into the needs, preferences and pain points of your target audience. 

Discover various marketing channels and tactics that you can use, from digital platforms to traditional marketing methods. Using practical examples and case studies, you will learn to create a cohesive marketing approach that maximises reach and drives tangible results.

Main topics covered:

• the principles of a marketing strategy
• difference between a marketing strategy and marketing tactics
• using your marketing strategy to create an actionable plan
• how to evaluate the performance of your marketing strategy
• identify opportunities for improvement and refinement.