Finding customers: Food and hospitality

Using food and tourism industry examples, we unpack the marketing principles around growing your customer base, and how you can apply them to your industry and business – even with disruptors and disruption.

This webinar unpacks how you can market to avoid the steep commissions of online aggregators like UberEats and Bookings.com and leverage ‘Loving Local.’ The heightened awareness around book and pay/click and collect direct with the venue presents small businesses with new marketing opportunities and challenges.

Topics covered include:

• game changers and disruptors
• traditionals vs NEOs (new economic order)
• the world of digital marketing – PESO (paid, earned, shared, owned) model
• food media and influencers – the who and how of food media, Instagrammers and bloggers
• how to run a great familiarisation tour for any type of influencer
• catering, food service industry and e-commerce
• food tourism media, influencers and your visitor information centre
• case studies – those doing it well and bonus resources for food businesses.