Branding can feel like something only big businesses with designers and budgets get to have. The good news is a clear, consistent brand is mostly about a few simple decisions, and you can make them with free tools.

In this hands-on workshop, you'll make those decisions with support in the room. You'll settle your brand foundations, choose a colour scheme and fonts that are clear and readable, and put together a simple logo using free tools, then pull it all into a one-page brand kit you can reuse everywhere.

What you'll learn:

  • what a brand really is (it's more than a logo) and why consistency builds trust
  • how to choose a business name, and how to check it is available in Australia before you use it
  • how to pick a simple colour scheme and one or 2 fonts that are clear and readable
  • how to put together a basic logo yourself using free tools
  • the common branding mistakes to avoid, and how to keep everything consistent.
  • Type of event: Workshop
  • Who it is for: VIC businesses
  • Event sponsor: Australian Government
  • Event organiser: VIC - Melbourne Innovation Centre
  • Cost: Free
  • Date: Thu 17 Sep 2026
  • Time: 2:00 - 4:00 pm AEST
  • Address: Melbourne Innovation Centre, Level 3 24 Cubitt Street, Cremorne, VIC, 3121

Register for this event through Melbourne Innovation Centre

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