LinkedIn for business growth

LinkedIn can be much more than an online resume. Used well, it can help you build your professional profile, strengthen your network, connect with potential customers and partners and create new opportunities for your business.

This practical workshop is designed for small and micro-business owners who want to use LinkedIn more confidently and strategically to grow their business.

This is not a session where you simply sit and watch someone else use LinkedIn. You will work on your own profile, network and content throughout the workshop so you can make practical improvements while you are in the room.

During the workshop, you will:

• improve your personal LinkedIn profile
• understand the difference between a personal profile and a LinkedIn Company Page
• strengthen your headline, About section and profile positioning
• learn practical ways to grow your professional network
• develop a simple approach to reaching out and starting conversations
• learn how to engage with other people's content to increase your visibility
• explore how LinkedIn can support referrals, partnerships, business development and new customer opportunities
• build a simple LinkedIn routine you can realistically maintain.

You will leave with an improved LinkedIn presence, a clearer networking strategy and practical ideas you can immediately use to build your profile and create opportunities for your business.