Plan your first landing page: From idea to build-ready

Plenty of small businesses jump straight into building a landing page, or paying someone to, before they've decided what it's actually for. The result tries to say everything to everyone and converts no one. This workshop does the thinking first.

In this hands-on session you'll plan and write a landing page for a single offer, section by section, with time to get feedback from the room along the way. You won't publish a live page today: you'll leave with a build-ready blueprint (the structure, your draft copy, your one call to action and a list of the assets you need) that you can drop into whatever platform suits you afterwards.

What you'll learn:

• when a landing page is the right tool, and how it differs from a full website
• the 'one offer, one audience, one page, one action' principle that makes a page work
• a reusable framework for structuring a page, section by section
• how to write clear, scannable copy for each section, and how to use AI to help without handing it the whole page
• how to pressure-test your page against a simple pre-publish checklist.

What you'll leave with:

• a completed, build-ready blueprint for one offer: structure, draft copy and your call to action
• a list of the images and assets you still need to source
• a reusable landing page planning template and a pre-publish checklist
• a clear view of your options for building it, so you can choose the right platform with confidence.