Business Events Advance Program

This program supports business event organisers with marketing and distribution activities.

The grant is no longer available

What you get?

Minimum funding amount of at least $10,000.

Who is this for?

Australian organisations undertaking business events.


This program provides funding and other support to industry participants undertaking projects that grow consideration of Australia as a business event's destination, and to deliver best-practice marketing to grow international visitation to confirmed business events taking place in Australia.

Funding is provided in alignment with Tourism Australia's business events' strategy, and events that align with trade priority sectors will be highly considered. Trade and investment priority areas are:

  • food and agribusiness
  • advanced manufacturing
  • infrastructure
  • resources and energy
  • international health
  • services and disruptive technologies.

Check if you can apply

To be eligible, applicants must:

  • have legal capacity to be able to enter into an agreement with Tourism Australia
  • be registered in Australia
  • not be insolvent and be in good financial standing
  • comply with all applicable Australian laws, including those that relate to work health and safety, and privacy
  • have at least 12 months demonstrated business events experience in international markets.

Applications will be assessed against mandatory eligibility criteria to ensure activities:

  • align with Tourism Australia‚Äôs business events strategy
  • have the potential to influence decision makers of international business events and/or convert new international business events for Australia
  • have the potential to attract international visitors to Australia for confirmed international business events
  • have a minimum funding request of A$10,000
  • have a matched direct financial contribution by the applicant for all requests
  • take place in the 2022/23 financial year, with all projects complete by 30 June 2023.

Apply now

Apply for the Business Events Advance Program

Find out more about your eligibility and how to apply.

Contact information