City Activation Grants Program VIC

This program provides organisations and businesses with funding to help them deliver a place activation to reactivate and re-energise central Melbourne.


The grant is no longer available

What do you get?

Funding of up to $50,000.

Who is this for?

Businesses and organisations in the City of Melbourne.


Funding is available to support:

  • businesses to implement free public accessible COVID-safe activation initiatives to drive visitation to the City of Melbourne
  • delivery of innovative COVID-safe activation initiatives to bring customers back to deliver benefits for the city
  • activations that are to be delivered between 1 January 2022 to 30 June 2022.

The program prioritises activations in the most severely affected precincts, including:

  • Docklands
  • Lygon Street Carlton
  • Central Business District (CBD)
  • Errol Street North Melbourne.

What are the eligibility criteria?

To be eligible, you must:

  • have a valid Australian business number (ABN)
  • have or be able to obtain public liability and professional insurance
  • make the activation free to the public and accessible to people of all abilities
  • hold any relevant permits required to conduct the activation
  • comply with all acts, regulations and statutory instructions with regard to current COVID restrictions during the delivery of the activation.

How do you apply?

Find out more about eligibility and how to apply at City Activation Grants Program.