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Tourism Industry Marketing Support Grants Program NSW

The Tourism Industry Marketing Support Grants Program provides tourism operators with funding to help them implement recovery marketing campaigns aimed at promoting visitor experiences, attractions, tours and accommodation.

The grant is no longer available

What you get?

Matched funding of between $10,000 and $50,000.

Who is this for?

NSW tourism operators.


Funding can be used for a variety of different marketing tactics, including:

  • advertising (digital, display, paid social, paid search)
  • promotional offers
  • competitions
  • discounts.

Limitations on how the funding can be spent include the following:

  • no more than 25% of funds can be use on agency fees to develop and implement the marketing activity
  • no funds can be used to pay staff and consultants, or to fund website and app development
  • no more than 50% of the funds can be used to produce new still photography or videos, and any new images and video must be used in grant-funded activity
  • no funds can be used for the creation of new product or destination brands
  • no funds can be used for the management or production of events.

What are the eligibility criteria?

To be eligible for funding, applicants must be one of the following:

  • tourism business in NSW, including accommodation, attractions, and tours in Sydney or regional NSW
  • association representing a sector (e.g. wine, backpackers, etc)
  • local tourism organisation in NSW
  • local council in NSW.

Additionally, you must:

  • hold an Australian business number (ABN) or Australian company number (ACN)
  • have a current Australian Tourism Data Warehouse (ATDW)/Get Connected Listing.

How do you apply?

Find out more about eligibility and how to apply at Tourism Industry Marketing Support Grants Program.

Contact information