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Deloitte Expert Series - Customer Relationship Management (CRM)

Customer Relationship Management (CRM) systems support businesses to collect and store information about their customers and the interactions that have occurred. It allows business owners to analyse their customer base in terms of demographics and purchasing habits and then better target marketing activities, personalised communication and ultimately, build ongoing loyal relationships. Technology enables this single source of truth to be accessed by all staff, maintaining a clear understanding of a business' customer base.