The .au direct launched on 24 March 2022 and provides flexibility to choose a short, memorable .au domain name. For business owners, this can be a great asset for your business’s digital brand.

What does your business need to do to register an exact match of an existing .au domain?

If your business has an existing eligible .au domain name (such as and, you have until 20 September 2022 to indicate whether you to intend to apply for the exact match of your name in .au direct via the Priority Allocation Process.

If you choose not to apply for the exact match of a name it will become available to the general public. Your existing domain names will all continue to operate as normal.

How to register a .au direct name

You can apply for Priority Status through your domain registrar, or any other accredited registrar offering .au direct domain names, before 20 September 2022.

There will be a fee for lodging an application, this will vary between registrars.

You'll need to ensure that you're eligible to hold the .au domain as it forms the basis of your application and your eligibility for your existing .au domain will be checked when you apply.

Learn more about the .au direct domain names.

Use the Priority Status Tool.