The Census results provides a wealth of information that can help you understand what you need to do now and plan for the future of your business.

The information and data collected from the Census can help guide you through the next steps of your business. For example it can help you:

  • make informed and confident decisions about your business
  • understand if the population of an area is able to support your business
  • understand the people in your area and work out if they’re a good fit for your target customer group
  • shape and create the best marketing strategies for your target area.

What information was collected from the Census?

The Census collected information from the Australian population, and helps us to understand the trends and demographics in different areas of Australia.

The information collected from the Census includes:

  • the population of an area
  • specific characteristics of areas, such as:
    • the languages most spoken
    • how people travel to work
    • the average age and family size
    • average income levels.
  • how potential customers spend their time.

How is the data being release?

The 2021 Census data will be released in a phased approach from 28 June 2022.