Developing your brand

It is common for small businesses to develop their brand on the go, and as they test who is interested in their product or service. Once you can clearly define your product or service and who wants it, you can then develop a long-lasting, robust brand.

This webinar is designed for those business owners who understand their business model and want to consolidate or develop their brand to reflect that.

In this webinar, we will be focusing on:

• defining what a brand is
• components of your brand
• process to define a brand using a self-assessment form
• defining your brand personality and voice
• developing a visual brief
• developing a brand guideline.