Email marketing in MailerLite

Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience, gain insights on customer behaviour, nurture relationships, and ultimately drive customer engagement.

MailerLite is a popular email marketing service provider and delivers all the latest email marketing features designed to help you grow subscribers and build stronger relationships.

This workshop will cover:

• an overview of the importance of email marketing for small businesses, and the key benefits of using MailerLite
• how to create an account and set up your profile, as well as navigating the MailerLite dashboard and understanding its features
• how to build and grow your email subscriber list
• designing visually appealing and effective email campaigns
• an overview on the importance of landing pages in email marketing, and how to create them
• creating effective lead magnets and incentives for your target audience
• automating email campaigns and creating autoresponders
• using MailerLite’s analytics and reporting tools to measure the success of your campaigns and make improvements
• ensuring compliance with email marketing regulations, such as the Spam Act.