Google Ads: Creating your first campaign

Get equipped with the essential knowledge and tools to start your digital marketing journey with confidence. Designed for small businesses eager to make their mark in the online space, this workshop will guide you through the process of setting up your initial campaign on Google Ads, focusing primarily on search campaigns – the cornerstone of online advertising for small business.

Throughout our session, we'll unravel the intricacies of Google Ads campaign structure, delving into the anatomy of ad groups, ads, and keywords to lay a solid foundation for your campaign's success. You'll receive a comprehensive walkthrough on setting up a search campaign, from defining clear goals and selecting targeted keywords to fine-tuning your targeting parameters and mastering the art of bidding.

Learn best practices for crafting compelling ads that resonate with your audience, covering everything from attention-grabbing headlines to persuasive calls-to-action. Additionally, we'll clarify the array of bidding strategies available, enabling you to make informed decisions and select the optimal strategy to maximise your campaign's effectiveness. Sign up and pave the way for your business to thrive in the digital landscape with Google Ads.

Topics covered:

• explaining the structure of a Google Ads campaign, including ad groups, ads, and keywords
• walkthrough of setting up a search campaign, including setting goals, selecting keywords, targeting, and bidding
• tips and best practices for writing ads that convert, including headlines, descriptions, and CTAs
• introduction to different bidding strategies and how to choose the right one for your campaign.