Small business branding: Set yourself apart and create customers for life

This short workshop aims to give small business owners the capability to create a brand that cuts through the advertising noise in their market and build customer relationships that stand the test of time.

BRAND

• brand – it's not just logo
• what is it (visual side/visual identity, reputation, systems and process to create consistency)
• finding your brand
• bringing it to life.

MARKETING

• what is it – connecting customers to your brand
• knowing your customer
• developing your channels to market
• what is a marketing strategy.