The customer journey on your website: Google analytics

The customer journey is critical in your website development, as it maps the path users take from initial discovery to final conversion. Understanding this journey will enable you to align your website design, content, and functionalities precisely with the users’ needs at each stage, enhancing engagement, user experience, and ultimately driving conversions.

This workshop will equip you with the essential strategies to create customer-centric websites that guide users through every stage of the buying cycle. We will cover:

• the stages of the customer journey and their impact on website design and functionality
• identifying the opportunities to enhance user experience and engagement at each stage
• implementing strategies to measure website performance using tools such as Google Analytics
• leveraging data-driven insights to make informed decisions for website optimisation and improvement.