Marketing and advertising

Learn about marketing your business and your legal obligations.

Learn how to research and define your customers for more effective marketing.

Market research can give you valuable insights into your customers, competitors, and products or services.

Use our template to develop your marketing strategy, activities and channels.

Understand the main types of advertising, what to include in your ads and how to follow the law.

The 5 Ps are a way to guide your thinking around marketing. Use them to develop an effective strategy for marketing your business.

Find digital tools and software to help you improve your business operations and connect with customers and employees.

How to make sure your electronic messages keep reaching your customers.

Find out how to communicate your business’s sustainability progress to your customers and employees.