A business name is the name your business operates under.

Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.

If you haven't decided on a business name yet, read our tips on how to choose one.

Register your business name

You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:

  • identified your business structure
  • an Australian business number (ABN) or ready to apply for one
  • checked your business name is available
Open all button toggle all accordions

Read next

Check which other licences and permits you may need.