Register your business name
Last Updated: 1 July 2021
Have you chosen a business name and ready to register it? Learn if you need one, how to register and what to do first.
A business name is the name your business operates under.
Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.
Register your business name
You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:
- identified your business structure
- an Australian business number (ABN) or ready to apply for one
- checked your business name is available
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