Marketing

Learn about marketing your business and your legal obligations.

Identify your target market

Learn how to research and define your customers for more effective marketing.

Do market research

Market research can give you valuable insights into your customers, competitors, and products or services.

Develop your marketing plan

Use our template to develop your marketing strategy, activities and channels.

Advertise your business

Understand the main types of advertising, what to include in your ads and how to follow the law.

The 5 Ps of marketing

The 5 Ps are a way to guide your thinking around marketing. Use them to develop an effective strategy for marketing your business.

Digital tools and software

Find digital tools and software to help you improve your business operations and connect with customers and employees.

Promoting your business by email or text messages

How to make sure your electronic messages keep reaching your customers.

Promote your sustainable business

Find out how to communicate your business’s sustainability progress to your customers and employees.

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