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Marketing and advertising
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Identify your target market
Learn how to research and define your customers for more effective marketing.
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Do market research
Market research can give you valuable insights into your customers, competitors, and products or services.
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Develop your marketing plan
Use our template to develop your marketing strategy, activities and channels.
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Advertise your business
Understand the main types of advertising, what to include in your ads and how to follow the law.
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The 5 Ps of marketing
The 5 Ps are a way to guide your thinking around marketing. Use them to develop an effective strategy for marketing your business.
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Digital tools and software
Find digital tools and software to help you improve your business operations and connect with customers and employees.
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Promoting your business by email or text messages
How to make sure your electronic messages keep reaching your customers.
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Promote your sustainable business
Find out how to communicate your business’s sustainability progress to your customers and employees.