A business email address has your business’s domain name after the @ symbol. For example, sales@yourbusinessname.com.au.

This is better for your business than a free email address from services like gmail.com, outlook.com or yahoo.com.

Why you need a business email address

  • Credibility – A business email address shows customers you are a real business they can trust.
  • Brand recognition – A business name in your email address helps people remember your brand.
  • People see your emails – Emails sent from a business email address are less likely to go to the receiver’s spam folder.
  • Multiple email addresses – You can have more than one email address on your domain and manage them from one place.
  • Email marketing – Some newsletter platforms restrict free email accounts. A business email address also makes your email newsletters seem more trustworthy.
  • Separate business from personal – Having an account just for work emails makes it easy to keep track of them.

How to set up a business email address

Get a domain name

You need a domain name for a business email address.

If you already have a business website you can use your website's domain name for your business email address. Otherwise you’ll need to register a new domain name.

Choose an email hosting service

An email hosting service gives you the software and storage for your business email address.

If you have a business website, check if your website host also offers email hosting.

Or you can sign up for a separate email hosting service. Some popular ones for businesses are Microsoft 365, Google Workspace and Zoho Mail.

Things to look for in an email hosting service

  • Security – Make sure your email host stops viruses and other threats from reaching your inbox.
  • Spam protection – Your email hosting service should filter out junk email.
  • Storage – Check that your hosting plan includes enough storage space. Make sure you can buy more space if you need to.
  • Automatic backups – A good host will back up all your emails. This protects your data against system crashes or accidental deletion.
  • Reliability – Look for an email hosting service that guarantees at least 99.9% uptime.
  • Support – Check how easy is it to get help with technical problems.

Create email addresses

Now you can create the email addresses you need. A sole trader might only need one email address, such as info@yourbusinessname.com.au.

If you have employees, you might want an email address for every staff member. Use a consistent format, such as firstname.lastname@yourbusinessname.com.au.

You should also consider creating an email address for the main parts of your business. For example:

  • sales@yourbusinessname.com.au
  • support@yourbusinessname.com.au
  • feedback@yourbusinessname.com.au.

This shows customers that you’re organised and they are emailing the right area. It can also make things easier when a staff member leaves your business.

Choose a strong password and consider using two-factor authentication (2FA) to keep your email account secure.

Configure your email apps

Email apps let you send, read and manage your emails. Most computers and mobile devices will already have an email app installed.

Your email hosting service should tell you how to configure your apps and start using your business email address.

Most email hosting services also let you send and manage emails through a web browser.

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