Build authority on LinkedIn without becoming a content machine

A common worry about LinkedIn is that it only works if you post constantly. For many small businesses that isn't true, and the flood of AI-written posts means more content is less likely to get you noticed anyway. The more useful question comes first: is LinkedIn worth your time, and if it is, what job should it do for your business?

In this webinar, you'll work out whether LinkedIn should give your business a credible presence, build your authority and thought leadership, or become part of how you find new clients. Then you'll learn how to make your profile do more of the work, how to share what you know from the questions clients already ask you, and how to choose a level of activity that fits around client work. Join us, and you'll leave knowing what LinkedIn is for in your business, and what you can safely ignore.

What you'll learn:

• how to decide whether LinkedIn is right for your business, and where it fits alongside your website, email, Instagram and Google
• how to choose the role LinkedIn should play for you (Presence, Authority or Prospecting) and what each one asks of your time
• how to turn your personal profile into a clear, credible page for anyone who looks you up
• how to use the Teach, Show, Share approach to build authority and thought leadership from real client questions and examples, written in your own voice rather than corporate speak
• how to use an AI assistant (such as ChatGPT, Claude or Gemini) to help you explain your expertise clearly, without letting it invent your content for you.

What you'll leave with:

• a clear decision on whether LinkedIn should play a Presence, Authority or Prospecting role in your business
• a one-sentence goal for LinkedIn that you can check your effort against
• one profile change to make this week that supports that goal
• a realistic activity level for your capacity, and better measures of success than likes and followers.