Cost of doing business: Setting the right price for your product or service

Many small business owners are under-pricing, guessing or reacting – rather than pricing strategically.

This session breaks down what goes into pricing and how to make informed decisions that support both profitability and long-term sustainability.

This session covers:

• how to calculate the true cost of your product or service
• simple frameworks to build or review your pricing
• common pricing mistakes – and how to avoid them
• how to adjust pricing as costs change
• how to properly value your time and expertise.

You’ll walk away with clearer direction, practical tools and greater confidence to price your products or services in a way that works for your business.