Export essentials: Planning your cash flow for export growth

Securing an export order is an exciting milestone, but fulfilling it can place significant pressure on a business’s cash flow.

Exporting often involves upfront costs well before payment is received, meaning even profitable businesses can face financial challenges as their international sales grow.

The webinar will help you learn how to:

• understand how exporting impacts cash flow and working capital requirements
• identify the funding needed to fulfil export orders, enter new markets, and support sustainable international growth
• calculate margins and markups accurately to maintain profitability
• understand how Incoterms influence export pricing and costs
• apply cost-plus, market-driven, and value-based pricing strategies
• build a sustainable export pricing model using the pricing template
• set export prices that support both business profitability and channel partner margins.

Key topics:

• understanding your financial readiness
• how export changes the cashflow
• working capital and the cashflow cycle
• assessing capital to grow
• financial decision-making framework.