Export essentials: Setting your export price

This session will help build your understanding of:

• how export costs stack up across the supply chain
• how to apply core pricing approaches to construct a defensible export price that works for both your business and your channel partners.

The webinar will help you learn how to:

• identify and account for key export costs
• calculate margins and markups accurately
• understand how incoterms affect pricing
• apply cost-plus, market-driven and value-based pricing approaches
• build a sustainable export pricing using the pricing template
• set prices that support both business profitability and channel partner margins.

Key topics:

• export pricing fundamentals
• understanding margins & markups
• accounting for export costs
• the impact of Incoterms
• pricing strategies (incl. pricing template)
• cost-plus (bottom-up)
• market-driven (top-down)
• extracting the highest price (value).