Marketing basics for creatives

Marketing is one of the most despised and least understood aspects of running a creative business, but there is a simple solution – take out the sales and focus on the strategy.

This workshop looks at a practical and simple six-step marketing approach that has been specifically designed by creatives to take the pain out of promotion. We’ll also take a deep dive into digital marketing and old-school tactics.

What you'll learn:

• re-imagining traditional marketing in a way that makes sense for creativity and the arts
• getting the foundational elements of “YOU” marketing right, without the terror of a deadline
• understating the breadth of our ‘customers’, from clients to funding bodies to audience
• knowing and learning from our peers, and from word-of-mouth
• choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.