Marketing on a budget: A blueprint for success

You don’t need a large marketing budget to make a meaningful impact. When small businesses have a clear plan and understand their customers, even low-cost marketing can deliver real results — especially in a time when every dollar counts.

This practical online workshop is designed for small business owners who want to make smarter marketing decisions without overspending. You’ll learn how to simplify your marketing, focus on what actually works, and avoid wasting time and money on activities that don’t suit your business.

We will cover:

• the essential building blocks of a simple, effective marketing plan
• how to clearly identify your ideal customers and where they are easiest to reach
• how to choose the most appropriate marketing channels for your business
• what types of marketing messages and activities help attract and keep customers
• how to prioritise you're marketing so it stays manageable and affordable.

By the end of the workshop, you will have:

• a clear understanding of how to market your business effectively on a limited budget
• a shortlist of the most valuable marketing channels for your specific goals
• practical ideas you can implement immediately
• greater confidence in making smart, cost-effective marketing decisions.