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Celebrate your commitment to supporting the new country of origin labelling of seafood
Download the new posters to show your support.
The new information standard for seafood country of origin labelling (CoOL) comes into force from 1 July 2026.
The AIM model is the main way to label the seafood you serve:
- A – Australian
- I – Imported
- M – Mixed origin
If you run a hospitality business that has begun to comply with the standard – celebrate this!
Seafood CoOL labelling posters
Support the AIM labelling rules by downloading one of our new posters. You can share on your website or social media, or print a poster and display on your premises.
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Find out more information country of origin labelling of seafood in hospitality settings.
Seafood labelling laws are changing for hospitality businesses