Intellectual property (IP) refers to the creative or intangible assets that set your business apart, such as your branding, product designs, processes, or inventions.

Understanding ways to safeguard your IP can help you:

  • sustain a competitive edge in the marketplace
  • avoid costly disputes
  • maintain control over how your ideas or products are used.

To help build your understanding, IP Australia has launched IP First Response — a new interactive platform with information about the various enforcement pathways to help you explore and compare different options.

Why IP First Response matters

When infringements or disputes arise, it can be helpful to be aware of possible enforcement pathways as early as possible. IP First Response aims to make this easier by clearly outlining:

  • Common enforcement pathways: Explore different processes that might apply to your situation, including legal avenues, negotiation, or alternative resolution pathways.
  • Key considerations: Learn the potential benefits, risks, and general outcomes of different approaches to see which options may suit with your business goals and resources.
  • Practical support: Find information on relevant professional services or resources.

While IP First Response provides detailed guidance to help you understand the range of available options, it does not replace professional or legal advice for more complex issues. Instead, it is a starting point for exploring possible options, making it easier to speak with qualified advisers or legal professionals if you need further assistance.

Help improve IP First Response

IP Australia is seeking feedback to further improve the IP First Response tool to ensure it is useful for Australian businesses and professionals.

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