We are updating this tool between 8.00 pm and 11.59 pm (AEDT) today.

During this time, you may experience issues using the tool and might lose any information you enter. We recommend using the tool at another time.

Who this tool is for

This tool is for anyone looking to market their business, products or services. It will help you:

  • define your target market and why they should buy your products or services
  • decide your marketing goals and how you'll achieve them
  • choose the channels and activities you'll use to reach your target customers
  • create a basic marketing budget.

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Time to complete

30–60 minutes

Your privacy

We delete all your information 3 hours after your session ends. Learn more about privacy.

What you'll get

We'll ask you some questions about your business. You'll get a marketing plan you can email or download at the end.

Before you start

We recommend doing some market research to understand:

  • your customers
  • the problems they have
  • how your products or services can solve them.