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Marketing explained


There are many definitions of marketing. Broadly, it involves activities that help to build your brand and business. It’s about identifying and understanding your customers, and developing products and services that meet their needs. Marketing requires careful planning and research – but investing time and money now will pay off in the long term.

Marketing is more than just advertising and logos, it can be across many areas of your business, including:

  • how your customers are greeted on the phone
  • your customer service procedures
  • what your staff wear
  • your email signature

Benefits of marketing


Good marketing tells a story about your business and gives your customers a reason to purchase from you instead of your competitors. It helps you to look at everything in your business that could affect how your customers identify you.

Writing a marketing plan can help you define certain aspects of your business and focus on your priorities.

Learn how to write a marketing plan.

Read next

Understand different types of advertising and your legal obligations.

Follow our steps to marketing your business.