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Business names explained

A business name is the name your business operates under.

Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.

If you haven't decided on a business name yet, read our tips on how to choose one.

Register your business name

You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:

  • identified your business structure
  • an Australian business number (ABN) or ready to apply for one
  • checked your business name is available
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