5 decisions behind every high-converting website

In this webinar, you'll learn the 5 decisions that determine whether a website converts. They apply whether you're building for the first time or working with a site you already have.

If you're building, you'll leave with a brief that tells a designer or developer exactly what the site needs to do. If you already have a site, you'll run the same 5 decisions across it as an audit and find out precisely which one you've missed, because an underperforming website is almost always failing on one or 2 of the 5 rather than all of them. That's the difference between a targeted fix and another full rebuild.

What you'll learn:

• define the single job your website must do
• identify the specific objection blocking your conversions
• how to design the shortest possible path to action, including the moment after someone submits a form
• what content and proof you need before a build starts, and why writing copy to fit a finished design is backwards
• how to turn the 5 decisions into a brief.