Workshop for VIC businesses


Event sponsor:
VIC Government
Event organiser:
VIC - Business Victoria

This workshop is designed to provide you with a broad understanding of what marketing is, as well as provide insight into key actions required to be successful in marketing your business.

The topics covered include:

  • what is marketing and why it’s critical to successful business
  • key elements of successful marketing
  • gathering insightful market research and how it can be used for maximum advantage
  • how to effectively attract and engage your target market
  • how maximise customer satisfaction, loyalty and advocacy
  • the role of social media and other key promotional tools

PLEASE NOTE: This workshop is specifically tailored for Victorian businesses.

  • Cost: Free