Access new markets: Should tradeshows be part of your go-to-market strategy?

Join us for an insightful webinar designed to help small and medium enterprises (SMEs) explore the opportunities and challenges of using tradeshows to break into new markets. The webinar will feature speakers sharing practical advice and real-world experiences in maximising tradeshow participation.

Hear practical advice on leveraging tradeshows for business growth, including managing expectations, enhancing brand visibility, and evaluating the advantages and challenges of exhibiting whether independently or as part of a larger stand.

Topics covered:

• the realistic benefits tradeshows can offer businesses
• how to determine your return on investment (ROI) for tradeshows
• pros and cons of co-exhibiting versus exhibiting individually
• why participate in tradeshows in the first place
• managing expectations and building brand presence.