Brand storytelling for success: Webinar

Creating stories or content that represents your brand values can drive interest among new audiences and strengthen connections with existing customers and employees.

In this workshop you will learn the power of storytelling in bringing context and meaning to your business, how you can build your brand, better articulate your story, and differentiate your business from competitors.

The webinar will consider how purposeful storytelling and integrated marketing communications can entertain, inform, and persuade your audience, amplifying your impact and growing your business.

The main topics will cover:

• brand storytelling and what makes an impactful story
• the role of storytelling in driving growth and customer loyalty
• finding the right balance between your commercial objectives and audience-centric communications
• practical steps to building your business brand and articulate your story
• the essentials of integrated marketing communications.