Workshop for WA businesses

Event sponsor:
Australian Government
Event organiser:
Business Foundations

In today’s market, the significance of your brand transcends far beyond your logo. Instead, it represents the soul of your business – conveying its values, culture, and promise. Each and every interaction between your customers and your business is a statement about your brand and your identity in the marketplace.

With the rapid growth of digital marketing, good branding is often overlooked. As a result, more and more businesses are failing to focus on the foundational elements that underpin an enduring and impactful brand in pursuit of online visibility and metrics.

This workshop will cover:

  • why brand is so important and what having a good brand can do for your business
  • the role your brand plays in the customer’s buying journey
  • what makes an effective brand
  • how to identity and build your brand personality
  • how to create a clear brand identity
  • how to maintain your brand and how it can evolve as your business grows.

Following this workshop you’ll have learnt the strategies to harness your brand to create a timeless identity for your business and carve out a niche in the marketplace.

  • Cost:Free
  • Date:Wed 17 Jul 2024
  • Time:9:30 am - 12:30 pm AWST
  • Address:Palms Community Centre, 430 Rokeby Road, Shenton Park, WA, 6008

Register for this event through Humanitix


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