Building strong digital foundation to attract customers

In this webinar, you will learn how to create a compelling brand identity, optimise your digital footprint, and improve discoverability on search engines like Google, Safari Bing, etc. Whether you’re looking to refine your online presence, attract more customers, or build brand authority, this session will provide practical insights to strengthen your digital success.

Learning outcomes:

• define your brand proposition and craft content that aligns with your business identity
• explore strategies to enhance online visibility and attract more customers
• understand search optimisation techniques for platforms like Google and Bing
• learn best practices for optimising business listings and local search presence
• develop a content marketing approach to engage audiences effectively across multiple platforms.