Business accelerator program

Your trademark is your brand identity, differentiating your products and services from those offered by another trader.

Your trademark can be one of your business’ most valuable assets, and having an effective trademark strategy is crucial to secure your competitive advantage in the marketplace.

Learn all you need to know about trademarks to protect your brand identity and ensure your brand’s growth and long-term success.

In this presentation, we will discuss:

• what is a registrable trademark
• the benefits of securing your trademark
• the process for registering your trademark in Australia and overseas
• tips for effectively managing your trademark after registration.