Cold weather warm profits: Planning for retail and hospitality

Are you looking for ideas to attract customers to your hospitality or retail space during the coming cooler months? Does your profit margin drop dramatically in winter? Would you like some creative and surefire ideas to help engage customers’ interest during this time? If so, this workshop is for you!

In this workshop, you will learn how to:

• dress your premises to create a warm and cosy atmosphere that will attract customers and keep them coming back
• leverage digital marketing by sharing stories that evoke the cosiness and charm of winter, such as a behind-the-scenes look at how your business prepares for the season or customer testimonials about your winter offerings
• encourage online shopping via your marketing channels or discover opportunities to increase your sales online
• cleverly collect customer data so you can retarget your marketing to incentivise repeat visits
• negotiate with suppliers and stakeholders to support and assist financially or with product for demonstrations or events in store.

At the end of this workshop, you will walk away with a mini marketing plan that will encourage consistent sales and increase customer loyalty throughout the winter season.